Need a consultant for a new CRM or ERP system?

Short answer: Which consultant do you need?

For a new CRM or ERP system, most companies need an implementation consultant with hands-on experience in the exact platform you choose (for example Microsoft Dynamics 365, Salesforce, HubSpot, SAP or Business Central). The consultant translates your business processes into system configuration, manages data migration and integrations, and makes sure users actually adopt the system. For larger projects, add a solution architect and a project manager.

The roles a CRM/ERP project usually requires

• ▸Implementation consultant (functional): Configures the system around your processes. The core profile in almost every project.
• ▸Solution architect: Designs the overall solution, integrations and data flows. Essential when the system must talk to the rest of your IT landscape.
• ▸Technical developer: Builds customisations, integrations and reports the standard system does not cover.
• ▸Data migration specialist: Moves and cleans data from the old system. Often the most underestimated part of the project.
• ▸IT project manager: Keeps the timeline, deliverables and the collaboration between you and the vendor on track.
• ▸Change and training consultant: Secures user adoption so the system is used as intended after go-live.

What does a CRM or ERP consultant cost?

The hourly rates below are indicative market rates for experienced consultants in Denmark in 2026. The price depends on the platform, the seniority level and whether the consultant comes from a consultancy, a broker or works independently.

For the same profile, the price difference between a large consultancy, a broker and an independent can easily be 200 to 350 DKK per hour. That is exactly why it pays to compare offers from several vendors for the same assignment, rather than agreeing a rate with the first one you contact.

CRM or ERP: how does the consultant differ?

CRM (Customer Relationship Management) is about sales, marketing and customer service. A CRM consultant knows sales processes, pipelines and customer data, and often works in platforms such as Dynamics 365 Sales, Salesforce or HubSpot. ERP (Enterprise Resource Planning) covers finance, procurement, inventory and production. An ERP consultant knows accounting and supply chain and works in systems such as Business Central, SAP or Dynamics 365 Finance. Some consultants cover both, but for a serious project you should look for documented experience in your exact platform and industry.

How to choose the right consultant

• ▸Require platform-specific experience. 'Experience with ERP' is not enough. Ask about concrete implementations in your exact system and industry.
• ▸Ask for references on similar projects. Has the consultant solved something like yours, at a company of similar size?
• ▸Assess business understanding, not just technical skill. The best implementation consultants translate between business and system.
• ▸Clarify responsibility for data migration early. This is where projects are most often delayed.
• ▸Think about user adoption from the start. A perfectly configured system with no users is a failed project.
• ▸Compare offers. Get the hourly rate, availability and approach from several vendors so you have a real basis for deciding.

Three common pitfalls

1. You choose based on the software and forget the consultant. The system is rarely the problem. The configuration and the implementation decide the outcome.

2. You underestimate the data migration. Old, messy data moved straight across gives you a new system full of old mess. Set aside time and a specialist for it.

3. You start too late. Skilled CRM and ERP consultants are often booked weeks in advance. Begin the search in good time so you can pick the best profile, not just the one who happens to be available.

How to find a CRM or ERP consultant fast

The market for CRM and ERP consultants is fragmented: large consultancies, specialised partners, brokers and independents all compete for the same assignments, and prices vary significantly for identical profiles. Instead of contacting vendors one by one, you can describe the assignment in one place and activate the whole market at once.